Hallmark to launch lifestyle mag

07/24/2006 | Mediaweek

Greeting card and gift marketer Hallmark is launching a bimonthly lifestyle magazine aimed at women, with the debut issue to run 400,000 copies and feature ads from Unilever, Kraft and Estee Lauder, among others. Hallmark plans to market the magazine in its approximately 4,000 retail stores, as well as via its cable network, which reaches 73.5 million subscribers.

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