Column: The link between product, ad quality

07/24/2007 | Advertising Age (tiered subscription model)

Singling out Buick's vague -- and ungrammatical -- "Drive Beautiful" campaign, columnist Rance Crain explores the potential link between the quality of a product and the quality of its advertising. "Which came first, the slogan or the car? Whatever you answer, they usually deserve each other, for better or for worse," he writes.

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