Ford cut global ad spend from $300M to $100M

07/24/2008 | Advertising Age (tiered subscription model)

Ford Motor Co. in the second quarter cut its global marketing spend by two-thirds, reducing it from $300 million to $100 million, according to this article. The automaker, which is planning to add six small cars to its North American lineup in 2010, for the period reported a record worldwide net loss of $8.7 billion.

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