OfficeMax brings back the penny in back-to-school deal

07/24/2008 | Advertising Age (tiered subscription model)

OfficeMax has begun a light-hearted campaign advertising its penny deals for the back-to-school season. The retailer will sell certain items for a penny in August, in addition to buy-one-get-one-for-a-penny deals. Ads show a man trying to use pennies to buy items -- at places other than OfficeMax -- without much success.

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