Sex, controversy sell burgers, says restaurant exec

07/24/2008 | Advertising Age (tiered subscription model)

Andy Puzder, president-CEO of Hardee's and Carl's Jr., parent company CKE Restaurants, is unapologetic about using sexually charged ads to steal attention from bigger, richer rivals like McDonald's and Burger King. Puzder is in the business of giving people what they want, he said, adding, "I think if we fried the salads, they would sell more," he said.

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