Bright lights, daily lottery draws traffic to Broadway show

07/24/2009 | NYTimes.com

"Shrek the Musical" has set up a ticket lottery at the New York's M&M's World, a move that is bringing crowds to both the store and the Broadway production, housed several blocks north of the busiest part of Times Square. Green footprints lead to a section of the store called Shrek's Swamp Shoppe, which has Shrek merchandise and where the lottery for discounted tickets is drawn daily.

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