Pubmatic says online ad prices are trending up

07/24/2009 | ClickZ · Forbes

Analytics firm Pubmatic is reporting that ad networks got more money for their online ad inventory over the first half of 2009, with an uptick of 35%. The same index dropped 50% for all of 2008. However, part of the reason for the trend, suggests Razorfish's VP for media, Sarah Baehr, is that more premium publishers are pushing unsold inventory to ad networks, raising the quality and therefore the price of ads sold via third-party networks.

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ClickZ · Forbes

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