The role of pop-up stores in this economy

07/24/2009 | Economist (free content), The

Pop-up stores are appearing in vacant retail space, and these short-term retailers are cashing in on the element of surprise. Hermes, Gucci and Brooks Brothers have come to East Hampton, N.Y., for the summer. Recently, Target took some of its clearance merchandise and opened up a three-day bazaar at an abandoned museum.

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Economist (free content), The

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