3 keys to an all-around marketing plan

07/24/2011 | FPAnet.org/Practice Management Center blog

A good marketing plan covers more than just advertising, Next 10 Clients President Kristin Harad writes. You should have a strategy for each stage of the client relationship, from gathering leads to locking in clients to building long-term loyalty. The most important thing is to use "your time, energy and money to focus on those folks who are most likely to become customers," she wrote.

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