Ads remain unpopular with many Web users

07/24/2013 | MediaPost Communications

Almost a quarter of Web search users cited advertisements as their least favorite thing about search websites, according to the annual American Customer Satisfaction Index report. The study found that Web users felt ads and slow load times were the two factors that most degraded their experience of websites. Satisfaction with e-business decreased almost 4% to 71.3 on a scale of 100, and more than half of social media users said they don't pay attention to ads at all.

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