CMOs are taking the fall for CEOs' storytelling failures

07/24/2013 | Harvard Business Review online

Successful companies tell a clear story not just through their marketing, but through their products and services as well, writes Ty Montague. CEOs are too often passing off storytelling duties onto CMOs -- "an impossible job" if product development and customer service is out of their control. CEOs should instead "[m]ake understanding and telling your company's story both a shared responsibility across the whole organization and a core value of the company. ... You might find that your CMO lasts longer as well," Montague writes.

View Full Article in:

Harvard Business Review online

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA