Coach grows more dependent on outlet stores

Coach's outlet stores now account for 60% of the retailer's sales in North America, and the brand's outlet stores now bring in an average of $2,000 per square foot, compared with nearly $1,400 for its full-line stores. The growth of Coach's discount offerings illustrates both the potential of the outlet channel and the fine line that luxury brands walk when they expand outside full-price stores, this article says.

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