Facebook challenges Twitter for TV marketing dollars

07/24/2013 | Variety · All Things D

Facebook hosts about five times as much TV-related social chatter as do all other social networks combined, according to a Trendrr report. The study offers food for thought for broadcast marketers who already invest heavily in campaigns seeking to leverage Twitter for real-time viewer engagement. "The reality is that a conversation is taking place around TV on Facebook at unprecedented scale. ... It's important that we help networks and advertisers understand the full level of engagement people have with TV content on Facebook," says Justin Osofsky, Facebook's director of global media partnerships.

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Variety · All Things D

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