Google+ gets tepid reviews from companies, agencies

07/24/2013 | eConsultancy.com

Nearly two-thirds of companies and more than one-quarter of marketing agencies say they have no idea whether their activity on Google+ is delivering any sort of benefit to their brand, according to a report from NetBooster and eConsultancy. One-fifth of agencies saw a positive return on investment from their Google+ campaigns, with about half saying that their efforts on the social network had delivered at best a neutral result.

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