Hostess taps fan enthusiasm to power marketing campaign

07/24/2013 | ClickZ

Hostess is switching marketing gears after the highly successful relaunch of its iconic Twinkies brand brought hundreds of millions of Tweets about Twinkies and more than 1,000 user-generated videos. Hostess is continuing to encourage fans to submit Instagram and Vine videos of themselves enjoying the snacks to and has added an interactive map where fans can share the locations of their snack purchases.

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