Hotel firms quicken the pace of innovation programs

07/24/2013 | New York Times (tiered subscription model), The

On-site testing of new offerings is becoming a growing trend in the lodging industry as hotel chains look to speed up the innovation process through the use of customer feedback. Hyatt Hotels, for instance, has utilized the speedy feedback from guests to direct the evolution of its experimental item-loaning and -replacement program, which is now known as "Hyatt Has It."

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New York Times (tiered subscription model), The

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