How Ford sells its fuel-efficient vehicles

07/24/2013 | TriplePundit.com

Ford's auto sales are going gangbusters thanks to a savvy design and marketing strategy that focuses on reduced tailpipe emissions and better fuel economy, writes Bill Roth. "From small cars to hybrids to electric cars to full size trucks, Ford is winning customers by selling solutions to pump price pain and climate change," he writes.

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