LinkedIn maps new course with sponsored-content feature

07/24/2013 | GigaOm

LinkedIn has taken another step toward becoming a business publisher, officially launching a sponsored-content feature that has been tested in recent months. The tool allows brands to buy space in LinkedIn's desktop and mobile feeds, in a move that could help the social network to win eyeball-share and boost its recruiting and advertising businesses. "[T]he announcement speaks to both LinkedIn's ambition to become a destination for business news as a way to drive engagement on the site, as well as how how social media companies see the future of advertising and making money," Eliza Kern writes.

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