Master digital before traditional avenues, startup investor says

07/24/2013 | (Canada)

Marketers should take advantage of online media options and master social, mobile and search tactics before they move to more traditional campaigns for multichannel approaches, said Dave McClure, founding partner of seed funder 500 Startups, at last week's International Startup Festival in Montreal. Companies that lack digital marketing skills will likely not be profitable and will struggle to find investors, McClure said.

View Full Article in: (Canada)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA