Oral health business shifts focus away from initial product

07/24/2013 | Entrepreneur online

When Branam Oral Health Technologies opened its doors, it was focused on selling a health-promoting pacifier developed by dentist and founder Steve Branam. But after the company's toothpaste proved to be far more popular, the business made the difficult decision to concentrate on its line of consumable products. "The pacifier is a terrific product but it needs a strategic home," said Mick Janness, who joined the business in 2008. "It's been a distraction for us."

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