Specialty retail websites are top beneficiaries of social media

07/24/2013 | eMarketer

Retail websites still rely most heavily on search engines to drive referral traffic, while social media is responsible for only 2.4% of traffic, according to a study from L2 Think Tank. Specialty retailers had a slightly higher rate of traffic from social media, with the watches-and-jewelry segment receiving about three-quarters of its traffic from Facebook, and YouTube driving more than a quarter of traffic for beauty and skin-care websites.

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