What you need to know about social media

07/24/2013 | Intuit Small Business Blog

Attracting as many clicks as possible shouldn't be your sole focus when you use social media. "When marketers troll for clicks on social networks, too often they over-promise and under-deliver, losing followers and damaging brand credibility," according to a white paper written by Heather Bussing and Eric Schwartzman. Consumer engagement is key, and it's important to educate your staff about how to communicate on social channels.

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