Why the business world needs more women-led tech startups

07/24/2013 | Forbes

A lack of women starting and leading technology businesses can be a problem for big businesses that target a largely female clientele, says Rachel Weiss of L'Oreal. The company looks to startups to find innovative ways to grow and reach customers. "Having a woman at the table helps craft a more meaningful and relatable solution for our female customers," she said. Women's participation in the tech community is hampered by a lack of investment and the fact that many young women decide not to study science and math, she said.

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