How to determine the right marketing strategy for your business

07/24/2014 | Entrepreneur online

If you don't take the right approach, it's possible to invest a lot of money into marketing without achieving anything, write Doug and Polly White, owners of Whitestone Partners. For best results, begin by determining what sets your product apart from the competition. Afterward, make sure there is a market segment that wants your product, and figure out the best way to reach it.

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