What Denny's top marketer sees as the brand's "North Star"

07/24/2014 | FastCoCreate

Frances Allen, chief brand officer at Denny's, says that establishing a distinct brand personality and ensuring that this pervades every touch point with consumers have been key to the success of its brand content. "You have to know why you matter to [consumers]. That gives you the platform or north star to guide everything else you do," Allen says.

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