Analysis: Behind the big product placement dollars

07/25/2006 | Brandweek

Writing in Brandweek, Jim Edwards expresses some doubt at estimates released by PQ Media pegging the collective value of film and television product placements at $5.7 billion in 2006. Edwards wonders, "How can the value of product placement be going up by 21% when the amount of it (on TV's most expensive real estate, at least) has dropped by 24%?"

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