Bud Light ads aim for primitive tastes

07/25/2006 | Wall Street Journal, The

A new series of Bud Light ads by DDB Chicago features the exploits of the Paleolithic Zagar who goes bowling and out on double dates in the modern world armed with a blowgun and a spear. The campaign marks Anheuser Busch's return to the unapologetically-male beer marketing strategy.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals