Bud Light ads aim for primitive tastes

07/25/2006 | Wall Street Journal, The

A new series of Bud Light ads by DDB Chicago features the exploits of the Paleolithic Zagar who goes bowling and out on double dates in the modern world armed with a blowgun and a spear. The campaign marks Anheuser Busch's return to the unapologetically-male beer marketing strategy.

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