Bud Light ads aim for primitive tastes

A new series of Bud Light ads by DDB Chicago features the exploits of the Paleolithic Zagar who goes bowling and out on double dates in the modern world armed with a blowgun and a spear. The campaign marks Anheuser Busch's return to the unapologetically-male beer marketing strategy.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY