Commentary: That ad is real?

07/25/2006 | Slate

Slate advertising columnist Seth Stevenson was sure the TV-spot for a roll-on analgesic purporting to cure migraines was some kind of viral joke, but the low-budget ads are in service of an actual product. Stevenson praises the ad, writing that it "succeeds on the strength of a few, bare-bones tactics that most advertisers carefully shun."

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