The Search Wars Go Mobile


The overall size of the U.S. online advertising market coupled with a strong push by the main portal players (all of whom are U.S.-based) promises to make the U.S. mobile search market fiercely contested. eMarketer projects that by 2011, mobile search will account for around $715 million, or almost 15% of the $4.7 billion total mobile advertising market. While not an earth-shattering number, mobile search carries with it the prospect of radically changing how users access other far larger content and commerce categories.

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SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO