Microsoft hopes Facebook deal will breathe new life into search unit

07/25/2008 | NYTimes.com

Microsoft is trying to boost the profile of its struggling search engine through an extension of its current marketing deal with Facebook that will include Web search services and related ads for U.S. users of the social networking site. "One of the issues with Microsoft search is that people just haven't been exposed to it," said Greg Sterling, founder of Sterling Market Intelligence. "Familiarity and inertia keep people using what they use on the Web."

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