5 ways a small hotel can use social media to boost business

07/25/2010 | Los Angeles Times (tiered subscription model)

Venice Beach Suites & Hotel owner Andy Layman is just beginning to dip his toe into the waters of social-media marketing for the eclectic, old hotel. Social-media expert Priya Ramesh says he should update Facebook regularly, encourage customers to create content and try FourSquare to offer special discounts.

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