Ad placement and frequency are key online, study shows

07/25/2011 | MediaPost Communications

Ads that appear on the first screen of a user's browser window are nearly seven times more likely to be clicked than ads that appear elsewhere, according to research by Casale Media. The study also found that ads that appear early in a user's online session are more likely to gain a response than ads that come along later. Five or more repetitions of an ad win 12 to 14 times as many clicks.

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