Digital ads are still paying off for N.Y. Times even with pay wall

07/25/2011 | · Forbes

The New York Times' first quarterly earnings report since going to an online-subscription model shows that the company continues to post earnings from sales of digital advertising. Overall revenues at the company's News Media Group fell slightly in the second quarter, while the take from digital ads jumped 15.5% to $58.2 million. Since launching the pay wall in March, the paper has added about 224,000 digital-only subscribers and another 57,000 who pay to get the paper on an e-reader.

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