Domino's to air customer feedback on Times Square billboard

07/25/2011 | MediaPost Communications

Domino's has leased a 125-foot-wide digital billboard in New York City's Times Square where it will run real comments from customers who shared their feedback while using a tracking feature on the pizza chain's online ordering site. The company is screening comments to avoid posting anything offensive but promises to share a range of feedback and send video links to customers whose comments appear on the big board.

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