Domino's bares all in Times Square

07/25/2011 | Detroit News, The · Digital Signage Today

Domino's customer feedback gleaned from its online tracking feature -- both kudos and complaints -- will be displayed on a 4,360-square-foot digital billboard in New York's Times Square, as part of an effort by the pizza chain to forge a stronger connection with the public. A corresponding national TV campaign will show real-life Domino's employees reacting to comments posted on the billboard.

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Detroit News, The · Digital Signage Today

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