J.C. Penney incorporates QR in back-to-school campaign

07/25/2011 | Mobile Marketer

Quick-response codes and Microsoft tags are part of J.C. Penney's back-to-school campaign, building on consumers' increasing use of such codes to do product research before buying. The codes, which appear on billboards, subway stations, in magazines and direct mail, "offer a convenient and innovative way to connect with customers," said J.C. Penney spokeswoman Kate Coultas.

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