Music service Turntable.fm gets noticed

07/25/2011 | Advertising Age (tiered subscription model)

Turntable.fm, an experimental site that allows users to assemble playlists for friends, is beginning to win some notice from brands, including Pepsi, Threadless T-shirts and Electronic Arts, as well as ad agencies such as BBH, Attik and CP+B Miami. The music service joins a list that includes Spotify and Pandora in a field where viable business models are yet to be determined.

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Advertising Age (tiered subscription model)

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