Shopping on tablets becomes increasingly popular

07/25/2011 | New York Times (tiered subscription model), The

One day, tablets could outpace smartphones and computers for shopping, according to a report by Forrester Research. Currently about 9% of shoppers own an iPad or other tablet computer, but sales from such devices account for a fifth of mobile commerce sales, the report shows. "Everyone thinks that mobile phones and mobile commerce are the next big things, and I think what this data shows is it's probably actually tablets," said Sucharita Mulpuru, an e-commerce analyst at Forrester.

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