Cadbury plans multibrand holiday push

07/25/2013 | MarketingWeek.co.uk (U.K) (free content)

Cadbury is planning a multibrand holiday campaign with television ads that will use real fans instead of actors. "As a season, we would love Christmas to be a bit more like Easter," said Rick Lawrence, marketing manager. "Easter has the benefit of being a 12-week season, and we would love Christmas to emulate that."

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