Campbell plans 200 new products, with focus on millennials

07/25/2013 | CSP · Advertising Age (tiered subscription model)

In order to meet the shopping habits and tastes of millennials, Campbell Soup Co. plans to launch more than 200 products, with a focus on fresh foods and stores' refrigerated sections instead of its flagship soups. The company will increase marketing for its Bolthouse Farms division that makes fresh carrots, salad dressings and beverages. The company also said that its soup division, supported largely by baby boomers, has begun to grow again even amid reductions in soup ads.

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CSP · Advertising Age (tiered subscription model)

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