Chipotle Mexican Grill seemed to be the latest chain to have its Twitter account hacked when weird messages began popping up Sunday. Then, on Thursday, the burrito chain revealed that the hack was a publicity stunt to promote its 20th anniversary. "We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that," said spokesman Chris Arnold.
Chipotle takes credit for its own Twitter hack
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