Chipotle tweets bizarre messages in fake hacking stunt

07/25/2013 | Mashable

Chipotle admitted to faking a hack of its Twitter account to attract attention for its 20th anniversary marketing campaign. The stunt won Chipotle an additional 4,000 followers and about 12,000 retweets. "We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that," said Chipotle representative Chris Arnold.

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