Consumers still prefer Apple, Harris Poll survey says

07/25/2013 | MediaPost Communications

Apple has been named brand of the year in Harris Poll's 2013 EquiTrend study. Apple topped the survey of 38,000 consumers in the categories of computer, tablet and mobile phone. Apple also scored well on the survey's Brand Momentum category. Other companies scoring well among the 1,500 brands tested included Hewlett-Packard, Dell and Sony.

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