Drawbridge debuts tool to enable ad retargeting across mobile apps, Web pages

07/25/2013 | TechCrunch

Advertisement targeting startup Drawbridge is introducing a tool to allow mobile marketers to retarget ads from mobile applications when users head to a mobile Web page. Founder and CEO Kamakshi Sivaramakrishnan says the tool is aimed at doing away with the "iron wire" separating mobile applications and websites. One test campaigns from a company looking to bring lapsed users back to its website reached a 100% return on its ad spend in under a month, Sivaramakrishnan said.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA