Drawbridge debuts tool to enable ad retargeting across mobile apps, Web pages

07/25/2013 | TechCrunch

Advertisement targeting startup Drawbridge is introducing a tool to allow mobile marketers to retarget ads from mobile applications when users head to a mobile Web page. Founder and CEO Kamakshi Sivaramakrishnan says the tool is aimed at doing away with the "iron wire" separating mobile applications and websites. One test campaigns from a company looking to bring lapsed users back to its website reached a 100% return on its ad spend in under a month, Sivaramakrishnan said.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY