How 14 new products managed to last beyond the launch

07/25/2013 | Advertising Age (tiered subscription model)

New products that find their way into homes and make it over the two-year hurdle are often those that address consumers' "unarticulated desires" by meeting daily needs or getting rid of headaches, Nielsen says in its latest Breakthrough Innovation Report. The report features 14 products launched in 2011, such as Reese's Minis and Dannon Oikos Greek Yogurt, that maintained at least 90% of their first-year sales in their second year.

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