India's women shift lingerie shopping to online stores

07/25/2013 | Economic Times (India), The

Easy access, more product options and privacy are driving strong growth of online lingerie sales in India, spurring the creation of new brands and retailers. "Innerwear has gone beyond functionality. Women are demanding more options and they are not finding this offline," said Richa Kar, founder of premium lingerie retailer Zivame, which launched in 2011 and is growing at 400% annually.

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Economic Times (India), The

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