Marketers must aim for the right influencers

07/25/2013 | ZDNet

Marketing products or events by focusing on people who heavily influence an industry segment can yield big successes, but only if the campaign has a handle on its metrics. Companies should link influencers to business goals such as leads or improved sales and avoid selecting influencers solely on general social media popularity, writes analyst Michael Krigsman, based on an interview with SAP Chief Marketing Officer Jonathan Becher.

View Full Article in:

ZDNet

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA