Mozilla tests personalized browsing that could turn into ad targeting

07/25/2013 | Advertising Age (tiered subscription model)

Mozilla is experimenting with an opt-in system that would potentially allow ad targeting to users of its Firefox browser. The move is surprising "considering Mozilla's recent efforts to curb the ability for other companies to drop tracking cookies on Firefox users," writes Kate Kaye. A Mozilla blog says users would be sharing their interests "with specific websites for a personalized experience" and is intended for content-targeting.

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